目次

1. Researching and writing about the Games: an introduction - Vassil Girginov  Part One: Britain Welcomes the World  2. Dressing up London - Ozlem Edizel, Graeme Evans, Hua Dong  3. Re-thinking Hospitality: How London Welcomed the World to the 2012 Olympic and Paralympic Games - Dan Bulley and Debbie Lisle  Part Two: Experiencing the Games  4. Volunteering at the Games - Geoff Nichols and Rita Ralston  5. LOCOG: A Temporary Organisation Within a High Velocity Environment - Vassil Girginov and Nils Olsen  6. Watching the Games - Raymond Boyle and Richard Haynes  7. Tweetting the Olympic Games - Andy Miah  8. Visiting the Games: spectators, fans and behaviours - Ian Jones  9. Shopping at the London Games - Charles Dennis, Tamira King, Richard Mitchell, Harvey Ells, Christopher Dutton and Hanya Pielichaty  10. Spectating the Games - Jean-Loup Chappelet  11. Living in the Olympic zone - Gavin Poynter  Part Three: Science, technology and Olympic celebrities  12. Helping athletes excel - Vicky Goosey-Tolfrey, Barry Mason. and Brendan Burkett  13. Shaping viewing experiences: The Biggest Spectacle on Television’s Grandest Stage - Andrew C. Billings and Youngju Kim  14. Celebrity and the London 2012 Spectacle - David L. Andrews and Oliver J.C. Rick  Part Four: Seizing the Olympic platform  15. Using the Olympic platform for communications - Andrea N. Eagleman  16. Protesting the Games - Debbie Sadd  17. Seizing the Olympic platform: 6.6 million and counting - Alan Tomlinson  Part Five: Documenting the Games and their legacies  18. Inspire a Publication: Books, Journals, and the 2012 Olympic and Paralympic Games - Martin Polley  19. Documenting the Games through film: Lights, camera, action! - Emma Poulton  20. London 2012 Legacy Strategy: Did it deliver? - Mike Weed  Conclusions  21. London 2012: beyond everyone’s Games - Vassil Girginov