内容

目次

Introduction. Part I: The New, Improved World of Business. Chapter 1: The MBA in a Nutshell. Chapter 2: Today’s Hottest Business Trends. Chapter 3: Entrepreneurship for Everyone. Chapter 4: Global Business: Fun and Profit in Katmandu. Chapter 5: Polish Your Crystal Ball for Some Strategic Planning. Part II: Managing a Business in the New World. Chapter 6: Managing Is Hard; Leading Is Even Harder. Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees. Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them. Chapter 9: One for All and All for One: Building Teams That Really Work. Part III: Money: What You Don’t Know Will Hurt You. Chapter 10: All You Ever Wanted to Know about Accounting. Chapter 11: Working Your Way through Financial Statements. Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis. Chapter 13: Understanding Stocks and Bonds. Chapter 14: It Takes Money to Make Money. Part IV: Marketing in the New World. Chapter 15: You Are Nothing without a Customer. Chapter 16: Getting Noticed with Advertising and Promotion. Chapter 17: Navigating the New World of Selling. Part V: Other Important Stuff. Chapter 18: Manufacturing and Distribution: It’s a Brave New World. Chapter 19: The Ins and Outs of Risk Management. Chapter 20: In Business, Everything Is Negotiation. Chapter 21: Econ 101: The Basics of Economics. Part VI: The Part of Tens. Chapter 22: Ten Biggest Mistakes Managers Make. Chapter 23: Ten Effective Ways to Market Your Products and Services. Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow. Index.