目次

Contents Foreword Introduction Part one Gutenberg before Gutenberg Chapter 1 The preconditions for a new economy of the media The key space of modernity: the town The market in education The emergence of the political Chapter 2 The economy of the book Manuscript production Change: the objects and practices Chapter 3 The birth of the market The market and its regulation The religious paradigm, or the emergence of the masses Writing: work and the professions Part 2 The age of start–ups Chapter 4 The development and logics of innovation Paper and papermaking Xylography Punches, forms and moulds Chapter 5 Gutenberg and the invention of printing Historical portrait of a city Strasbourg The return to Mainz Chapter 6 Innovation Techniques: innovation in processes Practices The society of the workshops The invention of the graphosphere Part three The first media revolution Chapter 7 Printing conquers the world The spread of the innovation Ranking the cities Conjunctures and specializations: the market and innovation Chapter 8 The nature of text The book system The meaning of the text The 'book–machine' Chapter 9 The media explosion A new paradigm: production and reproduction The Reformation and printing Regulation: imposing order on books Printing and governments Conclusion Chronologies Semiology and virtuality Gutenberg’s Europe Notes Abbreviations Index