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The Balanced Scorecard: Translating stategy into action.　hardcover　336 p.

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発行年月	1996年01月
出版社／提供元	Harvard Business School Press
出版国	アメリカ合衆国
言語	英語
媒体	冊子
装丁	hardcover
ページ数／巻数	336 p.
ジャンル	洋書／社会科学／経営学／経営戦略
ISBN	9780875846514
商品コード	0209650020
本の性格	実務向け
新刊案内掲載月	2003年11月
書評掲載誌	Choice, Booklist_Business & Economics
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0209650020

内容

Provides the management system for companies to invest in the long term -in customers, in employees, in product development, and in systems - ratherthan managing the bottom line to pump up short-term earnings. This titleattempts to change the way you measure and manage your business.

Preface 1. Measurement and Management in the Information Age 2. WhyDoes Business Need a Balanced Scorecard? Part One-Measuring BusinessStrategy 3. Financial Perspective 4. Customer Perspective 5.Internal-Business-Process Perspective 6. Learning and Growth Perspective7. Linking Balanced Scorecard Measures to Your Strategy 8. Structure andStrategy Part Two-Managing Business Strategy 9. Achieving StrategicAlignment: From Top to Bottom 10. Targets, Resource Allocation,Initiatives, and Budgets 11. Feedback and the Strategic Learning Process12. Implementing a Balanced Scorecard Management Program Appendix: Buildinga Balanced Scorecard Index About the Authors

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