目次

Introduction to Companion to Media Audiences  PART I: AUDIENCE THEORIES AND APPROACHES  Introduction  1. Constituting the Techno-Normal: The Practices of Everyday Media Consumption  2. Mediations, Popular Cultures, and Cartographies: Contemporary Audiences in Latin America  3. Media Audiences as Explorers of Interpretant Signs and Vulnerable Frames  4. How Universalised Language Misconstrues Audiences in the “Middle East”  5. De-westernizing Fan Studies in the Era of Globalization and Digitization  6. Media-Ready Feminism, Everyday Sexism, and Audience Reception: Negotiating the Entanglements of Polysemic Televisual Texts  7. From Media Audiences to Everyday Cultures and from Signifying Practice to Practical Sense  PART II: AUDIENCE IMAGINARIES  Introduction  8. Broadening the Imagined Audience: The Case of “Gamers”  9. Platformisation and Personalisation: The making of “contingent” online audiences  10. Imagining Audiences as Media Users: Audience Research’s Role as an Imagining Institution  11. Relationship Status of Journalists with Their Audiences on Social Media: It’s Complicated  12. Allies or Antagonists? Reconciling Engaged Journalism’s Imagined Audiences  13. When TV Shows Get More Inclusive, Yet Audiences More Divided: How to Study Fan and Anti-Fan Communities Online  PART III: AUDIENCE MODES  Introduction - Audience Modes: A Granular Approach  14. Transmedia (Anti-storytelling) Audiences  15. Virtual (Idol) Audiences: Canon, Fanon and Multivocality in Vocaloid Cultures  16. Immersive Audiences: Dreaming Of Living in Media  17. Streaming Audiences: Deconstruction of Fashion Gender Stereotypes Through the Imitation of TV Series Outfits  18. Reactive Audiences: Carnal Videos  19. Bored Audiences: Zoned In and Out  PART IV: AUDIENCE ENGAGEMENT AND EXPERIENCES  Introduction  20. Tracking Engagement in Documentary Viewing: A Critical Retrospect  21. When Does Documentary Cut Through? The Challenge of Tracing Documentary’s Social and Political Impact Through Audience Research  22. Playing the Audience Card  23. Rethinking Transmedia Audiences  24. Social Movements and the Self-mediation of Vulnerability on Digital Media  PART V: AUDIENCES, AFFECT AND IDENTITIES  Introduction  25. ‘I Know What You Mean’. Contingency and Contextualisation: Subjects, Technology and Affect in Everyday Practice  26. Unwanted Audienceship, Audience Resilience: A Case Study of the MIRROR Incident in Hong Kong  27. Black Audiences, Brand Voices, and Affective Communities  28. What’s Labour Got to Do with It? Getting (Back) To Class and Culture in Audience Research  29. Intimate Orientations: People’s Everyday Engagements with Digital Media  PART VI: AUDIENCE PLACES AND ENVIRONMENTS  Introduction  30. Affective Infrastructuring as a Survival Mechanism: Unhoused Media Users and Their Media  31. Geometries of Power and Latin American Feminist Audiences  32. Neuroqueering Audience Research  33. Slow Reality TV and Chinese Audiences  34. The Felt Experience of Atmosphere: Implications for Audience Research  PART VII: METHODOLOGIES FOR THE STUDY OF MEDIA AUDIENCES  Introduction  35. Rethinking The Methodologies of Media Effects: Introducing Quantitative Criticalism  36. Audience Research in a Cross-Cultural Framework: When Lofty Ideals Collide with Complicated Realities  37. Interviewing as Building Situated Platform Knowledge: A Reflection on Interviews with Transnational Women Content Creators  38. Digital Bayanihan as Method: Rethinking the Audience-Producer Relationship in Influencer Cultures  39. Youth Participatory Action Research: Methods and the study of audiences  40. Integrating Autoethnography and Interviewing for Researching Child and Parent Audiences in Turkey