目次

Introduction; 1. Understanding human behavior; 2. The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology; 3. 'Measurement theory in psychology is behavior theory'; 4. Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics; 5. Incorporating psychological experiments in economics and the construction of behavioral economics; 6. Building and defining behavioral economics; Epilogue.