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丸善のおすすめ度
【Routledge版 コーペティション戦略必携】
The Routledge Companion to Coopetition Strategies(Routledge Companions in Business and Management) H 444 p. 18
Fernandez, Anne-Sophie,
Chiambaretto, Paul,
Le Roy, Frédéric,
Czakon, Wojciech
編
発行年月 |
2018年09月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数／巻数 |
444 p. |
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ジャンル |
洋書／社会科学／経営学／経営戦略 |
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ISBN |
9781138736894 |
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商品コード |
1027909908 |
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本の性格 |
学術書 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1027909908 |
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内容
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.
This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.
This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
