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Visual Research:An Introduction to Research Methods in Graphic Design (Required Reading Range) '18

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価格 \11,172（税込）

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発行年月	2018年06月
出版社／提供元	Bloomsbury
出版国	イギリス
言語	英語
媒体	冊子
装丁	paper
ページ数／巻数	228 p., 200 colour illus
ジャンル	洋書／人文科学／芸術／デザイン
ISBN	9781350088085
商品コード	1027884699
本の性格	学術書
商品URL	https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1027884699

内容

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

Foreword Introduction 1. How and why? Research Methodologies Process and Product Design Commentators Key Concepts: The Designer as Author Case Study Design exercises 2. Design Literacy Visual literacy in Design Practice Key Concepts: Connotation and Denotation Case Study Design exercises. 3. Analysis and Proposition Research and Design Feedback and Evaluation Language and Identities Key Concepts - Rhetoric Key Concepts - Structuralism and Semiotics Case Study Design exercises 4. Visual Tools of Inquiry Design-led research tools Case Study Design exercises 5. Theory in Practice Engaging with Visual Research Graphic Authorship Key Concepts - Post-structuralism Key Concepts - Rubbish Theory Case Study Design exercises 6. Audience and Message Receiving End The Construction of Meaning Two-way Communication Key Concepts - Fitness Landscape Case Study Design exercises 7. Process and Materials Practical Considerations Tactility and Usability Key Concepts - Affordance Case Study Design exercises 8. Synthesis The Process of Synthesis Key Concepts - Modernism and Postmodernism Case Study Design exercises Online Resources Further Reading Index Picture Credits Acknowledgements

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