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【スポーツの巨大イベント】

Sports Mega–Events(Sociological Review Monographs) P 212 p. 06

Horne, John, Manzenreiter, Wolfram  編
在庫状況 お取り寄せ  お届け予定日 20日間  数量 冊 
価格 特価  \9,015(税込)         

発行年月 2006年09月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 paper
ページ数/巻数 212 p.
ジャンル 洋書/社会科学/社会学 /カルチュラルスタディーズ
ISBN 9781405152907
商品コード 0200618564
本の性格 学術書
新刊案内掲載月 2006年07月
書評掲載誌 Choice
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=0200618564

内容

Developments in new technologies of mass communication, especially the development of satellite television, have created unprecedented global audiences for events like the Olympics and the FIFA World Cup. The influx of corporate sponsorship money into sports ‘megas’ has provided an important source of income for host cities and the international organizations running world sports events. Sports mega–events are now seen as useful in the selling of all manner of commercial products and as valuable promotional opportunities for cities and regions, showcasing their attractions to global audiences and helping to attract tourism and outside investment. The enthusiasm to host sports mega–events has grown massively in the past 20 years, but research has pointed out significant gaps between forecast and actual outcomes, between economic and non–economic rewards, between the experience of mega–events in advanced and in developing societies. This collection of specially commissioned essays asks penetrating questions about why governments and cities compete for the right to host these major international sporting events? What are the tradeoffs and opportunity costs of doing so? Do such events ultimately deliver the benefits, economic and otherwise, that their proponents proclaim? This volume offers a distinctive and timely comparative analysis of the sociological, economic, and political significance of bids for, and the hosting of, sports mega–events throughout the world – Europe, Asia, North America, Australasia and South Africa. The contents will appeal to an international readership in sociology, geography, economics, sports studies and sports management and cultural studies. The breadth of coverage and international composition of the specialist contributors makes this a compelling and substantive addition to the sociological literature in sport, leisure and popular cultural studies.

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