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A Stakeholder Approach to Corporate Social Responsibility H 464 p. 12

Kotler, Philip, Maon, François  著

Lindgreen, Adam  編
在庫状況 お取り寄せ  お届け予定日 20日間  数量 冊 
価格 \51,634(税込)         

発行年月 2012年06月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 hardcover
ページ数/巻数 464 p.
ジャンル 洋書/社会科学/経済学/開発経済学
ISBN 9781409418399
商品コード 1009978969
書評掲載誌 Choice 2013/03
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1009978969

内容

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. "A Stakeholder Approach to Corporate Social Responsibility" provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

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