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Volume One Overview SECTION ONE: ORGANIZATIONAL AND CONSUMER BEHAVIORPART ONE: CONSUMER BEHAVIOR Cross-Cultural Examination of the FishbeinBehavioral Intent - Chol Lee and Robert T Green Marketing Universals - NirajDawar and Philip Parker Consumers Use of Brand Name, Price, PhysicalAppearance and Retailer Reputation as Signals of Product Quality OptimumStimulation Level and Exploratory Consumer Behavior in an Emerging ConsumerMarket - Jan-Benedict E M Steenkamp and Steven M Burgess A Study of theService Encounter in Eight Countries - Bruce D Keillor, G Thomas Hult andDestan Kandemir PART TWO: ORGANIZATIONAL BUYING ISSUES Do's and Don'ts ofCross-Cultural Negotiations - Paul A Herbig and Hugh E Kramer The Dynamics ofInternational Business Negotiations - Arvind V Phatak and Mohammed M HabibExplorations of National Culture and Word-of-Mouth Referral Behavior in thePurchase of Industrial Services in the United States and Japan - R BruceMoney, Mary C Gilly and John L Graham PART THREE: COUNTRY OF ORIGIN CountryImage - C Min Han Halo or Summary Construct? The Moderating Effects ofCountry of Assembly, Country of Parts and Country of Design on Hybrid ProductEvaluations - Paul Chao Perception of Foreignness - Gary S Insch and StewartR Miller Benefit or Liability? Exploring the Practical Effects of Countryof Origin, Animosity and Price-Quality Issues - Lyn S Amine, Mike C H Chaoand Mark J Arnold Two Case Studies of Taiwan and Acer in China PART FOUR:GLOBAL MARKETING RESEARCH AND METHODOLOGICAL ISSUES Issues in CollectingPrimary Data - Susan P Douglas and C Samuel Craig Using Secondary Data inInternational Research - Masaaki 'Mike' Kotabe Opportunities and Risks TheEffect of National Culture on the Choice of Entry Mode - Bruce Kogut andHarbir Singh Cultural Distance Revisited - Oded Shenkar Towards a MoreRigorous Conceptualization and Measurement of Cultural Differences Volume TwoSECTION TWO: MARKET ENTRY AND EXIT DECISIONS PART ONE:INTERNATIONALIZATION OFFIRMS An Attempted Integration of the Literature on the Export Behavior ofFirms - Warren J Bilkey Internal Determinants of Export Marketing Behavior -S Tamer Cavusgil and John R Nevin An Empirical Investigation InternationalExpansion Strategy of Japanese Firms - Sea Jin Chang Capability Buildingthrough Sequential Entry The Psychic Distance Paradox - Shawna O'Grady andHenry W Lane PART TWO: SPECIFIC MODES OF ENTRY Mode of International Entry -Peter S Davis, Ashay B Desai and John D Francis An Isomorphism PerspectiveDeterminants of Entry in an Emerging Economy - Yadong Luo A MultilevelApproach Choice between Non-Equity Entry Modes - M Krishna Erramilli, SanjeevAgarwal and Chekitan S Dev An Organizational Capability PerspectiveTransaction Cost-Enhanced Entry Mode Choices and Firm Performance - Keith DBrouthers, Lance Eliot Brouthers and Steve Werner The Influence of IndustryStructure on the Entry Mode Choice of Overseas Entrants in ManufacturingIndustries - B Elango and Rakesh B Sambharya A: Exporting The ExportDevelopment Process - Leonidas C Leonidou and Constantine S Katsikeas AnIntegrative Review of Empirical Models State Government Promotion ofManufacturing Exports - Masaaki Kotabe and Michael R Czinkota A GapAnalysis Marketing Strategy Determinants of Export Performance - Leonidas CLeonidou, Constantine S Katsikea and Saeed Samiee A Meta-Analysis The Roleof Systematic International Market Selection on Small Firms' ExportPerformance - Lance E Brouthers and George Nakos B: Licensing InwardTechnology Licensing as an Alternative to Internal R & D in New ProductDevelopment - Kwaku Atuahene-Gima A Conceptual Framework Emerging Roles ofTechnology Licensing in Development of Global Product Strategy - MasaakiKotabe, Arvind Sahay and Preet S Aulakh A Conceptual Framework andResearch Propositions Extending Internalization Theory - Shih-Fen S Chen ANew Perspective on International Technology Transfer and Its GeneralizationVolume Three SECTION TWO: MARKET ENTRY AND EXIT DECISIONS (continued) PARTTWO: SPECIFIC MODES OF ENTRY (continued) C: Franchising The Effect ofStrategic Motives on the Choice of Entry Modes - Yong Suhk Pak AnEmpirical Test of International Franchisers Relationship Development inInternational Retail Franchising - Anne Marie Doherty and Nicholas AlexanderExecutive Insights - Ilan Alon and Moshe Banai Franchising Opportunitiesand Threats in Russia D: Joint Ventures Joint Ventures - Bruce KogutTheoretical and Empirical Perspectives The Development of Local MarketingKnowledge within Joint Ventures - Daniel Van Den Bulcke and Haiyan ZhangAn Analysis of the Performance of Belgian Multinationals in China FactorsInfluencing International Joint Venture Performance - Matthew J Robson,Leonidas C Leonidou and Constantine S Katsikeas Theoretical Perspectives,Assessment and Future Directions PART THREE: EXIT STRATEGIES Closure andDivestiture by Foreign Entrants - Jose Mata and Pedro Portugal The Impactof Entry and Post-Entry Strategies Do Exits Proxy a Liability of Foreignness?The Case of Japanese Exits from the US - Jean-Fran[ci]cois Hennart, ThomasRoehl and Ming Zeng Divestment and International Business Strategy - GabrielR G Benito Shutting up Shop - Paul Jackson, Kamel Mellahi and Leigh SparksUnderstanding the International Exit Process in Retailing Volume Four SECTIONFOUR: GLOBAL STRATEGY PART ONE: COMPETITIVE STRATEGY A: ConceptualDevelopment Competition in Global Industries - Michael E Porter AConceptual Framework The Triad World View - Kenichi Ohmae Global Strategy...in a World of Nations? - George S Yip Mapping the Characteristics of aBusiness - C K Prahalad and Yves L Doz B: Sources of Competitive Advantageand Performance Implications Global Strategy Implementation at the BusinessUnit Level - Kendall Roth, David M Schweiger and Allen J MorrisonOperational Capabilities and Administrative Mechanisms ExploitingGlobalization Potential - Johny K Johansson and George S Yip US andJapanese Strategies The Performance Implications of a Global IntegrationStrategy in Global Industries - Alfredo J Mauri and Rakesh B Sambharya AnEmpirical Investigation Using Inter-Area Product Flows C: Regionalization ofGlobal Strategy To Kill Two Birds with One Stone - Masaaki KotabeRevisiting the Integration-Responsiveness Framework Regional Strategy and theDemise of Globalization - Alan M Rugman Geographic Scope of Operations byMultinational Companies - B Elango An Exploratory Study of Regional andGlobal Strategies PART TWO: STRATEGIC ALLIANCES A: Learning and TrustCompetition for Competence and Inter-Partner Learning within InternationalStrategic Alliances - Gary Hamel Setting the Stage for Trust and StrategicIntegration in Japanese-US Co-Operative Alliances - Jean L Johnson et al AnEmpirical Investigation of the Process of Knowledge Transfer in InternationalStrategic Alliances - Bernard L Simonin B: Recipes for Alliance SuccessStrategic Alliances - Keith Brouthers, Lance Eliot Brouthers and Timothy JWilkinson Choose Your Partners Success Is Not Enough - Akmal S Hyder andLars Torsten Eriksson The Spectacular Rise and Fall of a StrategicAlliance between Two Multinationals The Role of Strategic Alliances in HighTechnology New Product Development - Masaaki Kotabe and K Scott SwanEvaluating the Performance of Strategic Alliances in China - Yadong LuoStrategic Alliances in Emerging Latin America - Masaaki Kotabe et al AView from Brazilian, Chilean and Mexican Companies Volume Five SECTION THREE:GLOBAL STRATEGY (continued) PART THREE: GLOBAL SOURCING Strategic andFinancial Performance Implications of Global Sourcing Strategy - Janet YMurray, Masaaki Kotabe and Albert R Wildt A Contingency Analysis Managingthe International Strategic Sourcing Process as a Market-DrivenOrganizational Learning System - G Tomas M Hult Global Sourcing Strategy andSustainable Competitive Advantage - Masaaki Kotabe and Janet Y Murray A:Global Sourcing in a Service Context Sourcing Strategies of US ServiceCompanies - Janet Y Murray and Masaaki Kotabe A Modified Transaction-CostAnalysis Outsourcing Service Activities - Masaaki Kotabe and Janet Y MurrayOpportunities for Both Service Buying and Supplying Firms SECTION FOUR:DEVELOPING MARKETING STRATEGY PART ONE: MARKET SEGMENTATION AND POSITIONINGGlobal Segmentation and Positioning - Masaaki Kotabe and Kristiaan HelsenGlobal Consumer Segmentation versus Local Market Orientation - Ugur Yavas,Bronislaw J Verhage and Robert T Green Empirical Findings GroupingEuroconsumers - Sudhir H Kale A Culture-Based Clustering ApproachInternational Market Segmentation - Jan-Benedict E Steenkamp and Frenkel TerHofstede Issues and Perspectives PART TWO: MARKETING STANDARDIZATION VSADAPTATION The Myth of Globalization - Susan P Douglas and Yoran Wind TheInfluence of Global Marketing Standardization on Performance - Saeed Samieeand Kenall Roth The GMS - Shaoming Zou and S Tamer Cavusgil A BroadConceptualization of Global Marketing Strategy and Its Effect on FirmPerformance Balancing Standardization and Adaptation for Product Performancein International Markets - Mohan Subramaniam and Keoy Hewett Testing theInfluence of Headquarters-Subsidiary Contact and Co-Operation PART THREE:MARKETING MIX Examining Generic Competitive Strategy Types in US and EuropeanMarkets - Susan P Douglas and Dong Kee Rhee The Perceived Veracity of PIMSStrategy Principles in Japan - Masaaki Kotabe et al An Empirical InquiryInstituting the Marketing Concept in a Multinational Setting - Cheryl Nakataand K Sivakumar The Role of National Culture Volume Six SECTION FOUR:DEVELOPING MARKETING STRATEGY (continued) PART FOUR: GLOBAL PRODUCT STRATEGYA: New Product Development Corporate Product Policy and Innovative Behaviorof European and Japanese Multinationals - Masaaki Kotabe An EmpiricalInvestigation Controllable Factors of New Product Success - Roger JCalantone, Jeffrey B Schmidt and X Michael Song A Cross-NationalComparison Exploring Robust Design Capabilities, Their Role in CreatingGlobal Products and Their Relationship to Firm Performance - K Scott Swan,Masaaki Kotabe and Brent B Allred B: Global New Product Diffusion Waterfalland Sprinkler New-Product Strategies in Competitive Global Markets - ShlomoKalish, Vijay Mahajan and Eitan Muller Cross-National Diffusion Research - VKumar, Jaishankar Ganesh and Raj Echambadi What Do We Know and How CertainAre We? Assessing the Lead Market Potential of Countries for InnovationProjects - Marian Beise and Thomas Cleff C: Global Branding The Lure ofGlobal Branding - David A Aaker and Erich Joachimsthaler Integrating BrandingStrategy across Markets - Susan P Douglas, C Samuel Craig and Edwin J Nijssen