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Contents: Introduction Simon P. Anderson PART I ECONOMIC THEORIES OF ADVERTISING 1. C. Christou and N. Vettas (2008), `On Informative Advertising and Product Differentiation', International Journal of Industrial Organization, 26 (1), January, 92-112 2. Claude Fluet and Paolo G. Garella (2002), `Advertising and Prices as Signals of Quality in a Regime of Price Rivalry', International Journal of Industrial Organization, 20 (7), September, 907-30 3. Edward L. Glaeser and Gergely Ujhelyi (2010), `Regulating Misinformation', Journal of Public Economics, 94 (3-4), April, 247-57 4. Ivan Pastine and Tuvana Pastine (2002), `Consumption Externalities, Coordination, and Advertising', International Economic Review, 43 (3), August, 919-43 5. Ganesh Iyer, David Soberman and J. Miguel Villas-Boas (2005), `The Targeting of Advertising', Marketing Science, 24 (3), Summer, 461-76 6. Greg Shaffer and Florian Zettelmeyer (2004), `Advertising in a Distribution Channel', Marketing Science, 23 (4), Fall, 619-28 7. Kurt R. Brekke and Michael Kuhn (2006), `Direct to Consumer Advertising in Pharmaceutical Markets', Journal of Health Economics, 25 (1), January, 102-30 PART II INFORMATION DISCLOSURE 8. Simon P. Anderson and Regis Renault (2006), `Advertising Content', American Economic Review, 96 (1), March, 93-113 9. Justin P. Johnson and David P. Myatt (2006), `On the Simple Economics of Advertising, Marketing, and Product Design', American Economic Review, 96 (3), June, 756-84 10. Simon P. Anderson and Regis Renault (2013), `The Advertising Mix for a Search Good', Management Science, 59 (1), January, 69-83 11. Oliver Board (2009), `Competition and Disclosure', Journal of Industrial Economics, LVII (1), March, 197-213 12. Monic Sun (2011), `Disclosing Multiple Product Attributes', Journal of Economics and Management Strategy, 20 (1), Spring, 195-224 13. Archishman Chakraborty and Rick Harbaugh (2014), `Persuasive Puffery', Marketing Science, 33 (3), May-June, 382-400 PART III COMPARATIVE ADVERTISING 14. Simon P. Anderson and Regis Renault (2009), `Comparative Advertising: Disclosing Horizontal Match Information', RAND Journal of Economics, 40 (3), Autumn, 558-81 15. Francesca Barigozzi, Paolo G. Garella and Martin Peitz (2009), `With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality', Journal of Economics and Management Strategy, 18 (4), Winter, 1071-94 16. Winand Emons and Claude Fluet (2012), `Non-comparative versus Comparative Advertising of Quality', International Journal of Industrial Organization, 30 (4), July, 352-60 PART IV INFORMATION OVERLOAD AND ADVERTISING CONGESTION 17. Timothy Van Zandt (2004), `Information Overload in a Network of Targeted Communication', RAND Journal of Economics, 35 (3), Autumn, 542-60 18. Simon P. Anderson and Andre de Palma (2012), `Competition for Attention in the Information (overload) Age', RAND Journal of Economics, 43 (1), Spring, 1-25 19. Simon P. Anderson and Andre de Palma (2013), `Shouting to Be Heard in Advertising', Management Science, 59 (7), July, 1545-56 20. Justin P. Johnson (2013), `Targeted Advertising and Advertising Avoidance', RAND Journal of Economics, 44 (1), Spring, 128-44 PART IV EMPIRICAL TESTING 21. Daniel A. Ackerberg (2001), `Empirically Distinguishing Informative and Prestige Effects of Advertising', RAND Journal of Economics, 32 (2), Summer, 316-33 22. Daniel A. Ackerberg (2003), `Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination', International Economic Review, 44 (3), August, 1007-40 23. Michelle Sovinsky Goeree (2008), `Limited Information and Advertising in the U.S. Personal Computer Industry', Econometrica, 76 (5), September, 1017-74 24. Ignatius Horstmann and Glenn MacDonald (2003), `Is Advertising a Signal of Product Quality? Evidence from the Compact Disc Player Market, 1983-1992', International Journal of Industrial Organization, 21 (3), March, 317-45 25. Bharat N. Anand and Ron Shachar (2011), `Advertising, the Matchmaker', RAND Journal of Economics, 42 (2), Summer, 205-45 26. Jean-Pierre Dube, Gunter J. Hitsch, and Puneet Manchanda (2005), `An Empirical Model of Advertising Dynamics', Quantitative Marketing and Economics, 3 (2), June, 107-44 [38] 27. Gregory Lewis (2011), `Asymmetric Information, Adverse Selection and Online Disclosure: The Case of eBay Motors', American Economic Review, 101 (4), June, 1535-46] 28. Simon P. Anderson, Federico Ciliberto and Jura Liaukonyte (2013), `Information Content of Advertising: Empirical Evidence from the OTC Analgesic Industry', International Journal of Industrial Organization, 31 (5), September, 355-67 Index