内容

目次

Preface Richard E. Petty and Russell H. Fazio   SECTION (A) Conceptualizing Attitudes READING 1. Attitudes: A New Look at an Old Concept Mark P. Zanna and John K. Rempel READING 2. On the Automatic Activation of Attitudes Russell H. Fazio, David M. Sanbonmatsu, Martha C. Powell, and Frank R. Kardes   SECTION (B) Measurement of Attitudes READING 3. Attitudes Can Be Measured L. L. Thurstone READING 4. Self-Reports: How the Questions Shape the Answers Norbert Schwarz READING 5. Electromyographic Activity over Facial Muscle Regions Can Differentiate the Valence and Intensity of Affective Reactions John T. Cacioppo, Richard E. Petty, Mary E. Losch, and Hai Sook Kim READING 6. Variability in Automatic Activation as an Unobtrusive Measure of Racial Attitudes: A Bona Fide Pipeline? Russell H. Fazio, Joni R. Jackson, Bridget C. Dunton, and Carol J. Williams READING 7. Measuring Individual Differences in Implicit Cognition: The Implicit Association Test Anthony G. Greenwald, Debbie E. McGhee, and Jordan L.K. Schwartz   SECTION (C) Affective, Cognitive, and Behavioral Bases of Attitudes READING 8. An Investigation of the Relationship between Beliefs about an Object and the Attitude toward that Object Martin J. Fishbein READING 9. Feeling and Thinking: Preferences Need No Inferences Robert B. Zajonc READING 10. Affective-Cognitive Consistency and the Effect of Salient Behavioral Information on the Self-Perception of Attitudes Shelly Chaiken and Mark W. Baldwin READING 11. Assessing the Structure of Prejudicial Attitudes: The Case of Attitudes toward Homosexuals Geoffrey Haddock, Mark P. Zanna, and Victoria M. Esses READING 12. Thinking and Caring about Cognitive Inconsistency: When and for Whom Does Attitudinal Ambivalence Feel Uncomfortable? Ian R. Newby-Clark, Ian McGregor, and Mark P. Zanna   PART (D) Functions of Attitudes READING 13. The Functional Approach to the Study of Attitudes Daniel Katz READING 14. Appeals to Image and Claims about Quality: Understanding the Psychology of Advertising Mark Snyder and Kenneth G. DeBono READING 15. Matching Versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages Richard E. Petty and Duane T. Wegener READING 16. Prejudice as Self-Image Maintenance: Affirming the Self through Derogating Others Steven Fein and Steven J. Spencer READING 17. On the Functional Value of Attitudes: The Influence of Accessible Attitudes upon the Ease and Quality of Decision Making Russell H. Fazio, Jim Blascovich, and Denise M. Driscoll READING 18. Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions Timothy D. Wilson and Jonathan W. Schooler   SECTION (E) Impact on Perception and Judgment READING 19. They Saw a Game: A Case Study Albert H. Hastorf and Hadley Cantril READING 20. Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence Charles G. Gord, Lee Ross, and Mark R. Lepper READING 21. The Effect of Attitude on the Recall of Personal Histories Michael Ross, Cathy McFarland, and Garth J.O. Gletcher READING 22. On the Orienting Value of Attitudes: Attitude Accessibility as a Determinant of an Object’s Attraction of Visual Attention David R. Roskos-Ewoldsen and Russell H. Fazio READING 23. Selective Exposure: Voter Information Preferences and the Watergate Affair Paul D. Sweeney and Kathy L. Gruber   SECTION (F) Impact on Behavior READING 24. Attitudes versus Actions Richard T. LaPiere READING 25. Attitude Prototypes as Determinants of Attitude-Behavior Consistency Charles G. Lord, Mark R. Lepper, and Diane Mackie READING 26. Attitudinal and Normative Variables as Predictors of Specific Behaviors Icek Ajzen and Martin Fishbein READING 27. Attitude Accessibility as a Moderator of the Attitude-Perception and Attitude-Behavior Relations: An Investigation of the 1984 Presidential Election Russell H. Fazio and Carol J. Williams