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Volume 1 Introduction Part 1: The Domain of Macromarketing TheMacromarketing/Micromarketing Dichotomy: A taxonomical model - Shelby D Huntand John Burnett Macromarketing: Past, present and possible future - RogerA. Layton and Sanford Grossbart Macromarketing as a Pillar of MarketingThought - William W. Wilkie and Elizabeth S. Moore Focusing the Future ofMacromarketing - Mark Peterson Marketing as Constructive Engagement - C.J.Shultz Part 2: The Intellectual Roots of Contemporary MacromarketingEmerging Macromarketing Concepts: From Socrates to Alfred Marshall - D.F.Dixon Pre-Aldersonian Antecedents to Macromarketing: Insights from thetextual literature - Ronald Savitt Marketing: Management technology orsocial process? - Daniel, J. Sweeney Criteria for a Theory of ResponsibleConsumption - George Fisk The Visions of Charles C. Slater: Socialconsequences of marketing - Robert W. Nason and Phillip D. White ThePolitical Economy of Marketing Systems: Reviving the institutional approach -Johan Arndt Reflection and Retrospection: Searching for visions inmarketing - George Fisk Part 3: Perceptions of the Market Moral Views ofMarket Society - Marion Fourcade and Kieran Healy Macromarketing asAgrology: Macromarketing theory and the study of the Agora - John D.Mittelstaedt, William E. Kilbourne and Robert A Mittelstaedt EmbeddedMarkets, Communities and the Invisible Hand of Social Norms - Rohit Varmanand Janeen Arnold Costa Part 4: Marketing Systems Marketing Systems: Acore macromarketing concept - Roger A. Layton Market Institutions andUrban Food Supply in West and Southern Africa: A review - Gina Porter, FergusLyon and Deborah Potts Rich Doctors and Poor Patients: Market failure andhealth care systems in developing countries - B.N. Ghosh On EconomicGrowth, Marketing Systems and the Quality of Life - Roger A. Layton Part 5:Marketing Externalities The Social Consequences of Marketing:Macromarketing and public policy - Robert W. Nason Market Mechanisms andthe External Benefits of Consumption - Jack Cadeaux The Harm Chain: Apublic policy development and stakeholder perspective - M.J. Polonsky,Carlson, L. and Fry, M-L. Global Food Marketing Systems and Local CulturalChange in the Developing World - Terrence H. Witkowski Are BiofuelsPro-poor? Assessing the evidence - J.S. Clancy Volume 2 Part 6: Society'sImpact on Markets and Marketing Systems A Framework for Understanding theRelationships between Religions and Markets - John D. Mittelstaedt WhenPolicies and Marketing Systems Explode: An Assessment of food marketing inthe war-ravaged Balkans and implications for recovery, sustainable peace, andprosperity - Clifford J. Shultz, T.J. Burkink, B. Grbac and N. Renko 'Themarketplace, emerging technology and marketing theory' - George M. ZinkhanThe Politics of Marketing: Analyzing the parallel political marketplace -Michael D. Hutt, Michael P. Mokwa and Stanley J. Shapiro MobilizingConsumers to Take Responsibility for Global Social Justice - M. Michelettiand D. Stolle Part 7: Marketing Ethics Normative Perspectives forEthically and Socially Responsible Marketing - Gene Laczniak and PatrickMurphy The General Theory of Marketing Ethics: A revision and threequestions - Shelby Hunt and Scott J. Vitell International Marketing Ethicsfrom an Islamic Perspective: A value-maximization approach - M. Saeed, Z.U.Ahmed and S-M. Mukhtar Catholic Social Thought and Ethical Issues inMarketing - Thomas A. Klein and Gene R. Laczniak Part 8: Distributive JusticeA Compendium of Inequality: The human development report - Jens MartensOut of Sight and Out of Our Minds: What of those left behind in globalism? -R. Belk International Human Rights and Consumer Quality of Life: Anethical perspective - Ronald Paul Hill, William F. Felice and ThomasAinscough Distributive Justice: Pressing questions, emerging directionsand the promise of Rawlsian analysis - Gene R. Laczniak and Patrick E. MurphyA Macromarketing Ethics Framework: Stakeholder orientation anddistributive justice - O.C. Ferrell and Linda Ferrell Fair Trade: Dynamicand dilemmas of a market oriented global social movement - John WilkinsonPart 9: Quality of Life-A Macromarketing Perspective Measuring Quality ofLife: Economic, social and subjective indicators - Ed Diener and Eunkook SuhTechnological Achievement and Human Development - R.P. Hill and K.K. DhandaQuality-of-Life (QOL) Marketing: Proposed antecedents and consequences -Dong-Jin Lee and M. Joseph Sirgy Comparative Marketing Measures ofSocietal Quality of Life: Substantive dimensions in 186 countries - MarkPeterson and Naresh K. Malhotra Part 10: Toward Socioeconomic DevelopmentNew Directions in Development Thinking - United Nations Development ProgrammeAmartya Sen's Contribution to Development Thinking - Frances Stewart andSeverine Deneulin Human Development and Humane Consumption: Well-beingbeyond the "Good Life" - G liz Ger How to Help Poor Countries - NancyBirdsall, Dani Rodrik and Arvind Subramanian Volume 3 Part 11: Controversiesin Development 1: Benefits from Freer Trade? The Doha Round Challenges tothe Multilateral Trading System - Peter Sutherland Developing Countriesand the Collapse of the Doha Round - Yilmas Aky z, William Milberg and RobertWade 'Dispelling Some Misconceptions about Agricultural TradeLiberalization' - Stephen Tokarick The Limited Promise of AgriculturalTrade Liberalization - Timothy A. Wise Part 12: Controversies In Development2: The Role of International Development Assistance Report of the UNMillennium Project "Investing in Development" - Jens Martens Investing inDevelopment: The millennium development goals, aid and sustainable capitalaccumulation - Roy Rathin and Antoine Heuty Making Aid Work - AbhijitVinayak Banerjee Was Development Assistance a Mistake? - William EasterlyGrowth, Poverty Reduction and Development Assistance in Asia: Options andprospects - John Farrington and Jeremy Clarke Part 13: Controversies inDevelopment 3: Economic Growth & Reduced Poverty Halving Global Poverty -Timothy Besley and Robin Burgess Growth, Inequality and Poverty: Some hardquestions - Ravi Kanbur Poverty and Economic Policy: What happens whenresearchers disagree? - Andrew Sumner and Meera Tiwari On the Linksbetween Globalization and Poverty - Ann Harrison and Margaret McMillanGlobalization and Rural Poverty - Pranab Bardhan Part 14: Controversies inDevelopment 4: Challenges in Globalization Antiglobal Challenges toMarketing in Developing Countries: Exploring the ideological divide -Terrence H. Witkowski Globalization's Missing Middle - Geoffrey GarrettThe Hijacking of the Development Debate: How Friedman and Sachs got it wrong- Robin Broad and John Cavanagh Is Globalization Working? - David SinghGrewal Stiglitz and his Discontent - Timothy Koechlin Critiquing theCritics of Economic Globalization - Michael J.Trebilcock Part 15: TransitionEconomies and Macromarketing What the Change of System from Socialism toCapitalism Does and Does Not Mean - Janos Kornai Transition Economies:Performance and challenges - Jan Svejnar Marketing and Development in theTransition Economies of Southeast Asia: Policy explication, assessment andimplications - Clifford J. II Shultz and Anthony Pecotich ChoosingSuccess: The lessons of East and Southeast Asia and Vietnam's future, apolicy framework for Vietnam's socioeconomic development 2011-2020 - DavidDapice et al. Volume 4 Part 16: Marketing and Development Marketing andDevelopment: Macromarketing perspectives - Thomas Klein and Robert NasonSocial Marketing and Development - Ruby Roy Dholakia and Nikhilesh DholakiaGlobalization and Development: An expanded macromarketing view - WilliamE.Kilbourne Evidence of Microfinance's Contribution to Achieving theMillennium Development Goals - Christopher Dunford Part 17: Marketing andSocietal Development: Issues and Approaches Alleviating Poverty: Amacro/micro marketing perspective - Phillip Kotler, Ned Roberto and TonyLeisner "AIDS is Not a Business" A Study in Global CorporateResponsibility - Securing Access to Low-cost HIV Medications - WilliamFlanagan and Gail Whiteman The Fortune at the Bottom of the Pyramid - C.K.Prahalad and Stuart L. Hart The Mirage of Marketing to the Bottom of thePyramid: How the private sector can help alleviate poverty - Aneel KarnaniMarketing the Hegemony of Development: Of pulp fictions and green deserts -Steffen Bohm and Vinicius Brei Cross-Cultural Consumer/ConsumptionResearch: Dealing with issues emerging from globalization and fragmentation -T. Bettina Cornwell and Judy Drennan Part 18: Fair Shares and EqualSacrifice? 1. Sustainable Consumption Consumption in a Global Village -Unequal and Unbalanced - United Nations Development Programme SustainableConsumption and the Quality of Life: A macromarketing challenge to thedominant social paradigm - William H. Kilbourne, Pierre McDonagh and AndreaProthero Live Better by Consuming Less: Is there a dividend in sustainableconsumption? - Tim Jackson Sustainable Household Consumption in Europe? -Lars Fogh Mortensen Part 19: Fair Shares and Equal Sacrifice? 2. GlobalWarming Climate Change 101: International action - Pew Center on GlobalClimate Change Equity and Climate: In principle and practice - John Ashtonand Xueman Wang An Overview of Climate Change: What does it mean for ourway of life? What is the best future we can hope for? - Neva Goodwin Part 20:In Conclusion: Dealing with the Problems of the Commons Marketing and theTragedy of the Commons: A synthesis, commentary, and analysis for action -Clifford J. Shultz and Morris B. Holbrook