On 25 September 2015, countries adopted a set of 17 goals to end poverty, protect the planet, and ensure prosperity for all as part of a new sustainable development agenda to be achieved by 2030. For the goals to be reached, everyone needs to do their part: governments, the private sector, civil society and people like you. Elyx, the United Nations' digital ambassador, uses various expressions and actions to help demonstrate the meaning of each goal. Created by French artist YAK, Elyx has no race, sex or nationality and is a universal character promoting the importance of the United Nations' work.