著者紹介

内容

目次

Part 1: The Field of Political Management 1. Political Consulting: Fromits Inception to Today 2. Modern Political Campaigns in the United States3. Political Consulting Worldwide 4. Political Management and PoliticalScience 5. Political Management and Political Communications 6. PoliticalManagement and Marketing Part 2: American Campaigns and Elections 7. ThePermanent Campaign 8. Political Management and the Technological Revolution9. Message Testing in the Twenty-first Century 10. The New Media inPolitical Campaigns: What the Future Holds 11. The Rise and Influence of"Monster" PACs 12. The Promise and Futility of American Campaign Financing13. Campaigning Online 14. Selling the Presidency 2004: A MarketingPerspective 15. What Drives the Cost of Political Advertising? 16. Runningfor Office: The Candidate's Job Gets Tougher, More Complex 17. The War ofIdeas, Wedge Isues, Youth Recruitment, and Money 18. The Religious Right inAmerican Politics Part 3: Campaigns Worldwide 19. Television CampaigningWorldwide 20. Mobile Technology and Political Participation: What the Restof the World Can Teach America 21. The Modern British Campaign 22. GermanElections and Modern Campaign Techniques 23. Falafel and Apple Pie: AmericanConsultants, Modernization and Americanization of Electoral Campaigns inIsrael 24. Russia: Electoral Campaigning in a "Managed Democracy" 25.Australia and the Modern Election Campaign 26. Election Campaigns in thePhilippines 27. Evolution and Limitations of Modern Campaigning in EastAsia: A Case Study of Taiwan 28. Mexican 2000 Presidential Election: LongTransition or a Sudden Political Marketing Triumph? Part 4: Lobbying andAdvocacy 29. Creation of the U. S. Lobbying Industry 30. Best Practices inOnline Advocacy for Associations, Nonprofits, and Corporations 31. BuildingConstituencies for Advocacy for Associations, Nonprofits, and Corporations,32. Political Consultants, Interest Groups, and Issue Advocacy 33. Militaryand Defense Lobbying: A Case Study 34. Discoverying Our (Corporate)Grassroots: European Advocacy 2.0 Part 5: Political Parties, PoliticalManagement, and Democracy 35. Campaign Consultants and Political PartiesToday 36. Network Marketing and American Political Parties 37. Managing aMarket-Orientation in Opposition and Government: Cases in the U.K. and NewZealand 38. Machiavellian Marketing: Justifying the Ends and Means in ModernPolitics 39. The Ethics of Campaigns and Public Affairs 40. Winning Over aCynical Public: Debate over Stem Cell and Other Biotechnologies