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Acknowledgements Notes on Contributors Introduction: Key topics in the study of alliteration; J.Roper Love, Silver and the Devil: Alliteration in English Place-Names; J.Harte Alliteration in English-language Versions of Current Widespread European Idioms and Proverbs; F.C.Williams Alliteration in Inaugural Addresses: From George Washington to Barack Obama; H.Halmari  Purposely to Please the Palates of Pretty Prattling Playfellows; P.Cowdell Dealing Dooms: Alliteration in the Old Frisian Laws; R.H.Bremmer Jr Restrictions on Alliteration and Rhyme in Contemporary Swedish Personal Names with an Old Germanic Retrospect; L.Hagåsen Alliteration in the 'Þrymskviða' and in Chamisso's German translation; L.Naiditch Alliteration in Iceland: From the Edda to Modern Verse and Pop Lyrics; K.Árnason Alliteration Involving /s/ in the History of Icelandic poetry; R.I.Aðalsteinsson Alliteration in Mongol Poetry; G.Kara Around Analysis and Hypothesis of Hungarian Alliteration; V.Voigts Alliteration in (Balto-) Finnic Languages; Frog & E.Stepanova Alliteration in Somali Poetry; M.Orwin Alliteration in Sign Language Poetry; M.Kaneko Index