This Routledge Linguistics Classic includes a new foreword and substantial new chapter, bringing this seminal text up to date. In Verbal Hygiene, Deborah Cameron takes a serious look at popular attitudes towards language and examines the practices by which people attempt to regulate its use. Instead of dismissing the practice of 'verbal hygiene', as a misguided and pernicious exercise, she argues that popular discourse about language values; good and bad, right and wrong, serves an important function for those engaged in it. A series of case-studies deal with specific examples of verbal hygiene: the regulation of 'style' by editors, the teaching of English grammar in schools, the movements for and against so-called 'politically-correct' language and the advice given to women on how they can speak more effectively. In this revised edition, Cameron considers how the issues covered in the case studies have developed over time and provides new instances of verbal hygiene, which have emerged in the last 15 years , from conflicts and debates on the verbal representation of terrorism since 2001 to moral panics about immigration and ethnic diversity which are expressed in terms of language. Addressed to linguists, professional language-users of all kinds, and to anyone interested in language and culture, Verbal Hygiene calls for legitimate concerns about language and value to be discussed, by experts and lay-speakers alike, in a rational and critical spirit.