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Essentials of Marketing Research 3rd ed. P 416 p. 12
Hair Jr, Joseph F.
著
発行年月 |
2012年10月 |
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出版国 |
シンガポール |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数／巻数 |
416 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9780071318372 |
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商品コード |
1008806802 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1008806802 |
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内容
"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
