The Study Guide supports the new Business and Management syllabus for 2009 and covers both Higher and Standard Levels. It has been written with the IB learner profile in mind and is designed to accompany the course book as a pathway through the course content, offering guidance and encouragement to students and especially new teachers to this subject. The guide has been written by a current senior examiner and includes insights into how to enhance student understanding of the subject within the ethical, socially responsible and global framework in which the new syllabus is written. There are examples of previous questions with suggested answers and strategies are offered to help students prepare for Internal Assessment, the Extended Essay and the new development on HL paper 1, the strategy question. The guide also provides recent case study examples and also covers the dramatic changes in the external environment which are currently shaping business models.