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Qualitative Research in Business and Management, 2nd ed. '13

Myers, Michael David  著

 絶版
       
価格 特価  \9,064(税込)         

発行年月 2013年03月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 paper
ページ数/巻数 296 p.
ジャンル 洋書/社会科学/経営学/経営学:概論
ISBN 9780857029744
商品コード 1011806943
新刊案内掲載月 2013年04月
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1011806943

内容

The second edition of this well-liked textbook continues to provide graduate students with an invaluable guide to all of the key aspects of qualitative research in business and management. Well-written, concise and accessible, Qualitative Research in Business and Management helps students to understand the philosophies underpinning qualitative research and research design in business and management. Covering a wide range of qualitative methods including action research, case studies, interviews and participant observation, Myers helps students to carry out their own research in business and management. Students are taught how to analyse and critically evaluate research as well as assessing the advantages and disadvantages of different approaches. This text is an expansive resource for qualitative researchers that will help them from start to finish. Key features: - Chapters on writing up research and how to get your research published - Packed with case studies and examples from business and management - An enhanced companion website featuring full-text journal articles and weblinks for students and an Instructor's Manual and PowerPoint slides for lecturers This book is an indispensable resource to business and management students undertaking qualitative research.

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