内容

目次

INTRODUCTION TO THE SECOND EDITION INTRODUCTION TO THE FIRST EDITION MAKING SENSE OF THE WALKMAN Introduction What is 'culture'? Back to the future: Materiality and Culture Meanings and practices Meaning by association: semantic networks Back to the future: Meanings and Associations Signifying practices Contemporary soundscapes Back to the future: Produsage: The changing relationship between production and consumption? Culture in the age of electronic reproduction Back to the future - Benjamin v/2.0 Back to the future: Mobile Privatization? Walk-men and Walk-women: subjects and identities Back to the future: Advertizing and branding Summary THE PRODUCTION OF THE SONY WALKMAN Introduction: the many origins of an idea Cultures of production, contexts of innovation Heroic individuals Back to the future: Technological innovation, heroic individuals and distributed agency Sony, Japan and the United States Sony: signifying 'Japan'? Happy accidents at work: enter the Walkman making the Walkman to sell: connecting production and consumption Assembling for the young consumer: the mothers of the invention Naming the machine: Sony grammar Marketing and public relations Back to the future: Promotional culture Monitoring consumption and market research Back to the future: Produsage revisited DESIGNING THE WALKMAN: ARTICULATING PRODUCTION AND CONSUMPTION Designers as cultural intermediaries The organization of design at Sony Lifestyling the Walkman Back to the future: The power of Software: Culture made malleable? The Walkman: how 'Japanese' is it? SONY AS A GLOBAL FIRM Following the Walkman: competition and financial crisis Sony goes global and local Back to the future: The global-local nexus Combining hardware and software: the culture industry Back to the future: Synergies & cultural industries CONSUMING THE WALKMAN Introduction Perspectives on consumption Back to the future: Perspectives on consumption Back to the future: Authenticity The production of consumption The Walkman and the production of consumption critique Back to the future: "Revolutionary" technologies? Back to the future: Optimism and pessimism in relation to web 2.0 Back to the future: No sense of place? Consumption as socio-cultural differentiation Walkman consumption and social differentiation Consumption as appropriation and resistance REGULATING THE WALKMAN The Walkman and questions of cultural regulation The Walkman: the public and the private Walkman use and the blurring of boundaries Back to the future: Cultural regulation of modern technologies Summary of chapters 5 and 6 SELECTED READINGS Reading A: Bruno Latour: 'Technology is society made durable' Reading B: Axel Bruns: 'Produsage: Towards a Broader Framework for User-Led Content Creation' Reading C: Walter Benjamin: 'The work of art in the age of mechanical reproduction' Reading D: Raymond Williams: 'Mobile privatization' Reading E: Ana Andjelic: 'Time to rewrite the brand playbook for the digital' Reading F: Nick Lyons: 'Scratching a global dream' Reading G: Shu Ueyama: 'The selling of the "Walkman"' Reading H: Thomas A. Harvey: 'How Sony Corporation became first with kids' Reading I: Lev Manovich: 'There is Only software' Reading J: Jonathan Zittrain: 'The Personal Computer Is Dead' Reading K: Rey Chow: 'Listening otherwise, music miniaturized: a different type of question about revolution' Reading L: Lev Grossman: 'Iran's protests: Twitter, the Medium of the Movement' Reading M: Tim O'Reilly: 'What Is Web 2.0' Reading N: Mirko Tobias Schafer: 'Bastard Culture! How User Participation Transforms Cultural Production' Reading O: Lain Chambers: 'A miniature history of the Walkman' Reading P: Vincent Jackson: 'Menace II society'