Principles of Marketing,, Global Edition 15th ed. paper 720 p. 13
Armstrong, Gary
著
発行年月 |
2013年03月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数/巻数 |
720 p. |
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ジャンル |
洋書/社会科学/経営学/マーケティング |
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ISBN |
9780273786993 |
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商品コード |
1012353046 |
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新刊案内掲載月 |
2014年12月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1012353046 |
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内容
For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.