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【必須ビジネス調査 第2版】

Essentials of Business Research:A Guide to Doing Your Research Project, 2nd ed. '14

Wilson, Jonathan  著

在庫状況 お取り寄せ  お届け予定日 2週間  数量 冊 
価格 特価  \11,654(税込)         

発行年月 2014年01月
出版社/提供元
出版国 イギリス
言語 英語
媒体 冊子
装丁 paper
ページ数/巻数 376 p.
ジャンル 洋書/社会科学/経営学/経営学:概論
ISBN 9781446257333
商品コード 1013111782
本の性格 学術書
新刊案内掲載月 2013年08月
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1013111782

内容

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project. Written specifically for business students it highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice it supports core themes such as choosing a topic and writing a proposal with easy to follow tips and detailed screenshots and diagrams. Key student features include: - 'You're the Supervisor' sections - helps students to meet learning objectives - 'Common questions and answers' - real-world advice on how to tackle common challenges - Examples from many different types of businesses across cultures - Detailed guidance on software packages such as SPSS and NVivo - Student case studies - Annotated further reading sections - Chapter objectives and summaries It is accompanied by a fully integrated companion website designed to support students and assist lecturers. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, powerpoint slides and students' multiple choice questions to test progress. A must-have title for all business and management students this is the ideal companion for achieving success in your research project.

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