丸善のおすすめ度
【スポーツ・マーケティング】
Sports Marketing:Creating Long Term Value '13
Davis, John A.,
Zutz Hilbert, Jessica
著
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価格
\15,127(税込)
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発行年月 |
2013年09月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数/巻数 |
416 p. |
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ジャンル |
洋書/社会科学/経営学/マーケティング |
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ISBN |
9781782548195 |
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商品コード |
1013676322 |
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本の性格 |
テキスト |
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新刊案内掲載月 |
2014年01月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1013676322 |
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内容
Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.