目次

PART I. Introduction 1. An introduction to behavioral economics PART II Economic behavior 2. Simple heuristics for complex choices 3. Choice with risk 4. Choosing when to act 5. Learning from new information 6. Interacting with others 7. Social preferences PART III Origins of behavior 8. Evolution and culture 9. Neuroeconomics PART IV Welfare and policy 10. Happiness and utility 11. Policy and behavior