目次

1 Prologue: Crafting Patriotism - America at the Olympic Games 2 'This Flag Dips for No Earthly King': The Mysterious Origins of an American Myth 3 'To Dip or Not to Dip': The American Flag at the Olympic Games Since 1936 4 'America's Athletic Missionaries': Political Performance, Olympic Spectacle and the Quest for an American National Culture, 1896-1912 5 Return to the Melting Pot: An Old American Olympic Story 6 Prolegomena to Jesse Owens: American Ideas About Race and Olympic Races from the 1890s to the 1920s 7 American Ideas About Race and Olympic Races in the Era of Jesse Owens: Shattering Myths or Reinforcing Scientific Racism? 8 Johnny Weissmuller and the Old Global Capitalism: The Origins of the Federal Blueprint for Selling American Culture to the World 9 Marketing Weissmuller to the World: Hollywood's Olympics and Federal Schemes for Americanization through Sport 10 Epilogue: Crafting Patriotism - Meditations on 'Californication' and Other Trends