丸善のおすすめ度
【戦略的マーケティング計画 第3版】
Strategic Marketing Planning 3rd ed. paper 576 p.
Gilligan, Colin,
Wilson, Richard M.S.,
Hines, Tony
著
発行年月 |
2030年08月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数/巻数 |
576 p. |
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ジャンル |
洋書/社会科学/経営学/マーケティング |
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ISBN |
9781138775220 |
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商品コード |
1017816720 |
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本の性格 |
学術書 |
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新刊案内掲載月 |
2017年01月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1017816720 |
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著者紹介
Gilligan, Colin(著者):Emeritus Professor, University of Sheffield, UK
Wilson, Richard M.S.(著者):Loughborough University, UK
Hines, Tony(著者):Manchester Metropolitan University, UK
内容
Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are we now? And where do we want to be? This third edition of a hugely successful text has a fresh new colour layout and substantial new content and revisions, including: Additional pedagogy in the form of case exercises and activities and end of chapter questions The digital marketplace and consumer Contemporary issues in strategic marketing planning International marketing The book also includes a new collection of international cases studies, and includes a suite of teaching aids including an instructor's guide and PowerPoint slides. This new edition ensures this textbook it will remain a key resource for students of business and marketing. It's the perfect choice of text for tutors that want to teach how to think strategically about operational marketing without focusing on the details of implementation.