【企業の社会的責任、公共との関係、コミュニティの発展：東南アジアからの新たな視点】
Corporate Social Responsibility, Public Relations and Community Engagement:Emerging Perspectives from South East Asia '18
Sison, Marianne, Sarabia-Panol, Zeny 著
目次
1 Introduction: Toward the Asian Century 2. Postcolonial approaches to public relations: engendering voice 3 Public relations and corporate social responsibility: blurring boundaries 4 Community relations through community development 5 CSR discourse as advocacy and aspirational talk 6 Nation building beyond the Millennium Development Goals 7 PR tactics for CSR goals: Help or hindrance? 8. CSR as public relations for social change: Education, health and environment. 9 Conclusion: From local to regional to global
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