目次

  List of Figures List of Boxes Chapter 1 Introducing Urban Branding: A Spectral Metaphor Chapter 2 The Evolution of the Place Branding Debate Chapter 3 Neoliberalism, Consumption and the Institutional Frameworks of City Branding Chapter 4 City Branding as a Politics of Representation: A Play with the Visible, the Invisible and the Ghostly In-Between Chapter 5 The Global, the Creative and the Smart City Chapter 6 Symbols, Spectres and the Emotional Geographies of City Branding Chapter 7 Assessment and Evaluation of Urban Brands, or, Disciplining Urban Spectres Chapter 8 Concluding Remarks: Insurgent Ghosts and the Politics of City Branding Index