内容

目次

Part I The context of public relations 1 What is Public Relations? Sarah Roberts-Bowman 2 Public Relations and Communications Sarah Roberts-Bowman 3 Public relations, politics and the media Ian Somerville and Sahla Aroussi 4 Public Relations and Management Anne Gregory 5 Ethics, professionalism and regulation Alison Theaker Part II Strategic public relations 6 Public relations and corporate communication Emma Wood 7 Public Relations and Corporate Identity Emma Wood 8 Risk, Issues and Crisis Management: A Collaborative Role for Public Relations Heather Yaxley 9 Public Relations and Corporate Social Responsibility Ian Somerville and Emma Wood 10 Measurement and evaluation Mairead McCoy 11 The public relations of globalisation Peter Walker Part III Stakeholder public relations 12 Media Relations in the Social Media Age Philip Young 13 Internal Communications Liam FitzPatrick 14 Financial Communications Mark Phillimore 15 Public sector public relations Simon Wakeman 16 Consumer Public Relations Michael Frohlich 17 Business-to-business public relations Loretta Milan 18 Public relations and engagement in the not-for-profit sector David Hamilton 19 Using New Technology Effectively In Public Relations Heather Yaxley 20 Activism and public relations Philip Young Part IV Shaping the future 21 Future challenges for PR Alison Theaker