内容

目次

Part One: The Sport Management Context 1. The Sport Business Industry 2. Sport in the Global Marketplace 3. The Social and Cultural Management of Sport 4. Sport Policy and the Structure of Sport in the UK 5. Corporate Governance and the Regulation of Sport 6. Managing Sport in the Non Profit Sector 7. The Emergence of Sport-for- Development field Part Two: The Application of Business Management to Sport 8. Organizational Theory and Sport Management 9. Strategy and planning in the Context of Sport 10. Human Resource Management and the Business of Sport 11. The Management and Measurement of Organisational Performance 12. Budgeting and Budgetary Control in Sport 13. Measuring the Economic Impact of Sports Events 14. Sport Marketing Management and Communication 15. Crisis Communication in Sport 16. Sport Sales Part Three: Facets of Sport Business 17. Delivering Sport in a Global Context 18. Managing Sport volunteers 19. Sport and Sponsorship 20. Sport and the Law: Considerations for Sport Managers 21. Managing High Performance Sport 22. Social Media and Sport 23. Sport Broadcasting 24. Information and Communications Technology and its Use in Sport Business 25. Planning and Managing the Stadium Experience 26. Sport Access 27. Sport in Developing Economies 28. Sport Event Management 29. Managing Social Responsibility in Sport 30. Researching Sport Management 31. The Emergence of Data Analytics in Sport 32. Managing the Business of Sport: Future trends and challenges