【国際ビジネス:先進国と発展途上国からの視点 第2版】
International Business:Perspectives from developed and emerging markets, 2nd ed. '17
Parboteeah, K. Praveen, Cullen, John B. 著
内容
目次
Part I: Introduction to International Business 1. Competing in the Global Marketplace 2. Strategy and the MNC Part II: The Global Context of Multinational Competitive Strategy 3. Global and Regional Economic Integration: An Evolving Competitive Landscape 4. Global Trade and Foreign Direct Investment 5. Foreign Exchange Markets 6. Global Capital Markets Part III: The Institutional and Cultural Context of Multinational Competitive Strategy 7. Culture and International Business 8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business Part IV: Multinational Operational and Functional Strategies 9. Entry Strategies for MNCs 10. International Marketing and Supply-chain Management for MNCs 11. Financial Management for MNCs 12. Accounting for Multinational Operations 13. Organizational Structures for MNCs 14. International Human Resource Management 15. E-commerce and the MNC Part V: Ethical Management in the International Context 16. Managing Ethical and Social Responsibility in an MNC
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