目次

Lists of Tables and Figures Acknowledgments Abbreviations Introduction: Revisiting the Genealogy of Consumer Capitalism Through Liminality Part I: On the Threshold of a New Era: Making Way for Modernity 1. A New Economic Life 2. Souls in Transition Part II: Making the Consumer City: The Theatricalization Of Urban Life 3. The Chicago World?fs Fair Of 1893 And the Urban Ideal 4. The City as Spectacle 5. The Presentation of Self in Urban Daily Life Part III: The Genesis of The Consumer: ?eImage-Making?f And the Production of Desire 6. The Personality of Business 7. The New Basis of Civilization 8. Subjects of Desire Part IV: Marketing Professionalism: The Engine of Consumer Capitalism and Its Lasting Effect 9. Marketing Plan and Consumer Research 10. Relationship Marketing and The Experience Economy 11. Planned Obsolescence and The Consumption Engineer Concluding Remarks Bibliography Index