【アフリカにおけるマーケティング管理】
Marketing Management in Africa '18
著者紹介
内容
目次
Introduction Part I: Stages of Creative Human Capital 1. Inductive or Deductive Sources of Potential Market Value 2. Value Crating Activities-Market Contributions 3. Support Material Part II: Entrepreneurial and Enterprise Marketing Management Efforts 4. Dispersing of Value Created Products and/or Services 5. Support Material Part III: Consumption Behavior of Consumers and Formation of Market Segments 6. Consumption of Value Creating Products and/or Services 7. Individual Post Consumption Processes 8. Support Material Part IV: Economic and Social Benefits 9. Incremental Increases in Personal and Social Values 10. Support Material
カート
カートに商品は入っていません。