目次

Acknowledgements Chapter 1: Introduction Part I: Theoretical Foundations Chapter 2: Foundational Theories in Public Relations Management Chapter 3: History and Foundational Theories of Intercultural Communication Chapter 4: Conflict Management and Negotiation Part II: Intercultural Public Relations at Various Levels Chapter 5: Interpersonal Level: Competencies and Practices Chapter 6: Intra-organizational Level: Identifying and Communicating with Publics Chapter 7: Intra-organizational Level: Relationship Management Chapter 8: Intra-organizational Level: Conflict Management and Negotiation Chapter 9: Organizational Level: Organizational Identity Chapter 10: Social Media Chapter 11: Conclusions