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The Investment Writing Handbook:How to Craft Effective Communications to Investors '18

Kedem, A  著

在庫状況 国内在庫有り  僅少 お届け予定日 3~4日  数量 冊 
価格 \8,819(税込)         

発行年月 2018年03月
出版社/提供元
出版国 アメリカ合衆国
言語 英語
媒体 冊子
装丁 hardcover
ページ数/巻数 224 p.
ジャンル 洋書/社会科学/経済学/金融経済学
ISBN 9781119356721
商品コード 1023693982
本の性格 実務向け
新刊案内掲載月 2017年11月
商品URL
参照
https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1023693982

内容

Praise for The Investment Writing Handbook "An exhaustive, highly useful book—featuring plenty of instructive examples—that will serve anyone who writes for the investor." —Darla Hastings, Global Head, Marketing, Thomson Reuters Former Chief Marketing Officer, MSCI "A vital companion for investment firms seeking to foster productive relationships with their clients, address their concerns, and establish a strong communication practice." —Paul Galant, CEO, Verifone Systems Former CEO, Citi Enterprise Payments "A blueprint that advances the communications profession by offering effective techniques for simplifying complex investment matters, making them accessible and engaging, and conveying the value of investment services ethically and transparently." —Jerry Webman, Former Chief Economist, OppenheimerFunds Author of MoneyShift: How to Prosper from What You Can't Control "A valuable source of counsel tackling the most delicate aspects of substance, style, and tone when communicating to the investor." —David Maya, Partner, Financial Services, Oliver Wyman "A handbook that does an excellent job describing how to craft communications for investors, and from which I personally learned a great deal." —Wesley R. Gray, PhD, CEO, Alpha Architect Co–Author of Quantitative Momentum "A trenchant guide that provides clear, tangible direction for all communicators in the investment–management business." —Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors

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