The Investment Writing Handbook:How to Craft Effective Communications to Investors '18
内容
Praise for The Investment Writing Handbook "An exhaustive, highly useful bookfeaturing plenty of instructive examplesthat will serve anyone who writes for the investor." Darla Hastings, Global Head, Marketing, Thomson Reuters Former Chief Marketing Officer, MSCI "A vital companion for investment firms seeking to foster productive relationships with their clients, address their concerns, and establish a strong communication practice." Paul Galant, CEO, Verifone Systems Former CEO, Citi Enterprise Payments "A blueprint that advances the communications profession by offering effective techniques for simplifying complex investment matters, making them accessible and engaging, and conveying the value of investment services ethically and transparently." Jerry Webman, Former Chief Economist, OppenheimerFunds Author of MoneyShift: How to Prosper from What You Can't Control "A valuable source of counsel tackling the most delicate aspects of substance, style, and tone when communicating to the investor." David Maya, Partner, Financial Services, Oliver Wyman "A handbook that does an excellent job describing how to craft communications for investors, and from which I personally learned a great deal." Wesley R. Gray, PhD, CEO, Alpha Architect Co–Author of Quantitative Momentum "A trenchant guide that provides clear, tangible direction for all communicators in the investment–management business." Stephen Tisdalle, Chief Marketing Officer, State Street Global Advisors