目次

Section I: The Deliberative Audience 1. Myth: The internet has turned us into the Global village envisioned by McLuhan, we are all better informed and more aware of global events 2. Myth: Personalisation is the future - it ensures that people get the news they want rather than the news served up by an elite Section II: The Active Audience? 3. Myth: Audiences "The borderline that separates professional journalists and their audience seems to be blurring" 4. Myth: "The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another- and who today are not in a situation like that at all." 5. Myth: Real social solidarity online has displaced the imagined solidarity of the mass news media 6. Myth: "Now that we have become so involved with each other…all of us have become the unwitting work force for social change." Section III: everything used to be better? 7. Myth: Audiences have lost their trust in mainstream media 8. Myth: "With their reflexes tuned to speed and freedom these empowered young people are beginning to transform every institution of modern life" 9. Conclusion