丸善のおすすめ度
【ビジネスとマネジメントの学生のためのフォーカスグループの実施】
Conducting Focus Groups for Business and Management Students (Mastering Business Research Methods) '17
Oates, Caroline J.,
Alevizou, Panayiota J.
著
発行年月 |
2017年12月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
hardcover |
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ページ数/巻数 |
104 p. |
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ジャンル |
洋書/社会科学/経営学/経営学史・経営思想 |
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ISBN |
9781473948211 |
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商品コード |
1024728668 |
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本の性格 |
学術書 |
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新刊案内掲載月 |
2017年11月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1024728668 |
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内容
Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.