目次

SECTION I: Conceptual issues in Social Media.- Chapter 1. How Social Media will Impact Marketing Media.- Chapter 2. Social Media Marketing: Evolution And Change.- Chapter 3. Uniqueness Of Social In The Overall “Social, Mobility, Analytics and Cloud” Stack.- Chapter 4. Lifecycle of information on the web: Implications for Aggregator Sites’.- Chapter 5. Shadow Side of Social Media Marketing.- SECTION II: Understanding Digital Consumers.- Chapter 6. Exploring The Relationship Between Perceived Benefits And Social Media Brands Using Discriminant Analysis.- Chapter 7. The Influence of Trust and Ease of Use of Social Media Platforms on South Africa’s Generation Y: Social Media Use, Intention and Information sharing.- Chapter 8. Decoding Digital Consumer Feedback: Customer Intelligence Insights Through Unstructured Data Mining.- SECTION III: Integrating Social Media for Marketing.- Chapter 9. Social Media Marketing, Corporate Social Responsibility, and Social Change in India.- Chapter 10. Future of Social CRM.- Chapter 11. Sales Professionals’ Use of Social Media to Create and Deploy Social Capital in US and Indian Firms.- SECTION IV: Social Media Applications and Case Studies.- Chapter 12. Influence of Social Media Marketing on Healthcare and Automobile Sectors in India.- Chapter 13. A Critical Analysis on Consumer Protection in Social Media Selling with Reference to Disclosures.- Chapter 14. Case Study: Portea.- Chapter 15. Case Study: QWICKCILVER.A A A A A A