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Part One: IntroductionChapter 1: How To Use This BookChapter 2: What You Can (and Can't) Do with Qualitative Research Why Do Researchers Use Qualitative Methods? Are Qualitative Methods Always Appropriate? Should You Use Qualitative Methods?Chapter 3: Focusing a Research Project Moira's Research Diary Sally's Research Diary Simon's Research DiaryPart Two: Starting Out and Project FoundationsChapter 4: Ethical Research The Standards of Ethical Research Why Ethics Matter for Your Research Ethical Guidelines in Practice Complex Ethical Issues Research Governance Managing Unfolding Ethical DemandsChapter 5: What Counts as `Originality'? Originality Being a Professional Independent Critical ThoughtChapter 6: Research Design Interviews Ethnographies Texts The Internet Audio Data Visual Data Mixed MethodsChapter 7: Using Theories How Theoretical Models Shape Research The Different Languages of Qualitative Research Theories, Models and Hypotheses ExamplesChapter 8: Formulating a Research Question Challenges Solutions Some CautionsChapter 9: Choosing a Methodology Qualitative or Quantitative? Your Research Strategy Choosing a Methodology: a Case Study Naturally Occurring Data? Mixed Methods?Chapter 10: Writing a Research Proposal Aim for Crystal Clarity Plan Before You Write Be Persuasive Be Practical Make Broader Links A Caution: Misunderstanding Qualitative Research?Part Three: Getting SupportMaking Good Use of Your Supervisor Supervision Horror Stories Student and Supervisor Expectations The Early Stages The Later Stages Standards of Good PracticeChapter 12: Getting Feedback Writing Speaking The Art of Presenting Research Feedback from the People You StudyPart Four: Collecting and Analysing DataChapter 13: How many cases do you need? What is a case study? The Quantitative Model of Generalization The Rationale of Case Study Design Case study Research in PracticeChapter 14: Collecting Your Data Collecting Interview Data Collecting Focus Group Data Collecting Ethnographic Data Collecting Internet DataChapter 15: Developing Data Analysis Kick-Starting Data Analysis A Case Study Interviews Fieldnotes Transcripts Visual DataChapter 16: Using Computers to Analyse Qualitative Data A note on learning to use QDA software What QDA software can do for you Advantages of QDA software Text analyticsChapter 17: Quality in Qualitative Research Validity ReliabilityChapter 18: Evaluating Qualitative Research Two Guides for Evaluating Research Four Quality Criteria Applying Quality Criteria Four Quality Issues RevisitedChapter 19: Effective Qualitative Research Keep It Simple Do Not Assume That We Are Only Concerned with Subjective Experience Take Advantage of Using Qualitative Data Avoid Drowning in Data Avoid JournalismPart Five: Writing Up Your ResearchChapter 20: Considering Your Audience The Policy-Making Audience The Practitioner Audience The Lay AudienceChapter 21: The First Few Pages The Title The Abstract Keywords The Table of ContentsChapter 22: The Literature Review Chapter Recording Your Reading Writing your Literature Review Practical Questions Principles Do You Need a Literature Review Chapter?Chapter 23: The Methodology Chapter What Should the Methodology Chapter Contain? A Natural History Chapter?Chapter 24: The Data Chapters The Macrostructure The Microstructure Tightening Up Chapter 25: The Concluding Chapter The Concluding Chapter as Mutual Stimulation What Exactly Should Your Concluding Chapter Contain? Confessions and Trumpets Theorizing as Thinking Through Data Writing for Audiences Why Your Concluding Chapter can be FunPart Six: The AftermathChapter 26: Surviving an Oral Examination Viva Horror Stories Preparing for Your Oral Doing the Oral Outcomes Revising Your Thesis after the Oral A Case StudyChapter 27: Getting Published The Backstage Politics of PublishingStrategic Choices What Journals are Looking For Reviewers' Comments How to Write a Short Journal Article