PRAISE FOR SALES ENABLEMENT "Sales leaders have long struggled to adequately equip their salespeople. This book explores how the field of sales enablement offers a comprehensive and successful approach to support and empower today's sales force." —DOUG J. CHUNG, Associate Professor of Business Administration, Harvard Business School "Since writing the first definition of the role for sales enablement back in 2008, I've seen an explosion of 'experts' who are promoting a lot of advice that doesn't really help. The book is spot on in its view that getting internal clarity around sales enablement is a critical key to success." —SCOTT SANTUCCI, Chairman and President, Sales Enablement Society and Chief Catalyst, Growth Enablement Ecosystems "How do companies align with changing customer behaviours while nurturing their collective talent and driving sustainable growth? Sales Enablement tackles these challenges and offers a clear framework to quantify, integrate, and improve all customer facing functions." —LEE BARTLETT, Author of The No.1 Best Seller, Sales Leader, and Tech Entrepreneur "Tamara and Byron have delivered impressive work here, backed by research, and proven on the frontlines. If you are building or upgrading your sales enablement function, I highly recommend this book and their approach to building the most productive possible sales force." —MIKE KUNKLE, Vice President of Sales Transformation Services, Digital Transformation, Inc. "Sales enablement is a critical function in helping sales achieve the highest levels of performance. But getting the highest value from your sales enablement organization requires strong sponsorship, a customer/sales focused charter, and disciplined execution. In Sales Enablement, Byron and Tamara provide a clear roadmap in making sure your sales enablement organization achieves its goals!" —DAVE BROCK, Author of Sales Manager Survival Guide, CEO at Partners In EXCELLENCE "By far the best book out on the complexities of sales enablement and what firms should be doing." —ROBERT M. PETERSON, PhD, Dean's Distinguished Professor of Sales, Northern Illinois University