目次

Contents #7StepStories About the Authors Foreword Preface Acknowledgements Introduction Step 1 - Connecting your Vision & Mission to a Social Media Purpose Strategic Planning Start with Why Vision and Mission Connecting to Your Social Media Purpose The Purpose of each Platform Listening to Your Parents Step 2 - Hashtag It Establishing Your Vision and Mission Your One and Only Hashtag Make Your Hashtag Yours Innovative Programs to Hashtag Genius Hour Social Media Contests Be Collaborative Step 3 - Traditional Methods that Build a Social Media Following Formative Assessment Communication Methods Face-to-Face School Spirit Relationships Parent/Guardian Training Earning Twitter Wings Digital Citizenship and Online Safety Step 4 - Making It Happen Know the Policies Setting Up Your Accounts and Pages Let’s Get Posting Linking Across Platforms Your Devices are Your Friends Step 5 - Will Anyone Follow Me? Types of Posts Getting Seen and Noticed Overcoming Privacy Settings Moderating Comments & Monitoring Followers Breaking News and Sneak Previews Step 6 - Is it Working? By the Numbers Who’s Following Me? Tweaking Tweets Step 7 - What’s Next? Tools of the Trade Enhancing Photos and Video Increasing Interaction and Engagement Tips and Tricks Concluding Thoughts References