【航空会社のロイヤルティにおける戦略】
Strategy in Airline Loyalty 1st ed. 2018 H 269 p. 17
de Boer, Evert R. 著
目次
1. Introduction.- 2. The different types of frequent flyer programs.- 3. Core elements of the frequent flyer program.- 4. The economics and accounting of frequent flyer programs.- 5. Exploring the eco-system of the frequent flyer program.- 6. Taking the frequent flyer program to measure.- 7. Trends and innovations.- 8. The standalone frequent flyer program.- 9. Future of the frequent flyer program.- 10. Conclusion.
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