内容

目次

PART I: GLOBAL CONTEXTS.- 1. Globalization of Markets and Competition.- 2. The Emerging Global Environment.- 3. Globalization, Societies and Cultures.- 4. Globalization, Sustainable Development and Social Responsibility.- PART II: GLOBAL STRATEGIES.- 5. Designing a Global Strategy.- 6. Assessing Countries' Attractiveness.- 7. Entry Strategies.- 8. Global Strategic Alliances.- 9. Global Mergers and Acquisitions.- PART III: MANAGING GLOBALLY.- 10. Global Marketing.- 11. Global Operations and Digital Networks.- 12. Global Innovation.- 13. Global Financial Management.- 14. Global Human Resource Management.- 15. Designing a Global Organization.- PART IV: CONCLUSIONS.- 16. Current and Future Trends in Globalization.- 17: Global Strategic Management in Action: Haier -The Building of a Global Champion, 1984-2016.