目次

Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potentialXavier Font & Scott McCabe  Corporate social marketing in tourism: to sleep or not to sleep with the enemy?V. Dao Truong & C. Michael Hall Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviourD. Scott Borden, Tim Coles & Gareth Shaw Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketingLjubica Knezevic Cvelbar, Bettina Grün & Sara Dolnicar Using persuasive communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilitiesC. Warren, S. Becken & A. Coghlan Improving carbon offsetting appeals in online airplane ticket purchasing: testing new messages, and using new test methodsNazila Babakhani, Brent W. Ritchie & Sara Dolnicar The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing informationSindhuri Ponnapureddy, Julianna Priskin, Timo Ohnmacht, Friederike Vinzenz & Werner Wirth The role of travel agents’ ethical concerns when brokering information in the marketing and sale of sustainable tourismAlexa Mossaz & Alexandra Coghlan Greenhushing: the deliberate under communicating of sustainability practices by tourism businessesXavier Font, Islam Elgammal & Ian Lamond Tourism, information technologies and sustainability: an exploratory reviewStefan Gössling An environmental social marketing intervention in cultural heritage tourism: a realist evaluationDiana Gregory-Smith, Victoria K. Wells, Danae Manika & David J. McElroy