Brand Transformation H 238 p. 18
Glanfield, Keith 著
目次
1. Brand Transformation 2. The Strategic Influence of Branding 3. Branding and Firm Performance 4. Managing Brand Complexity 5. Managing Corporate Brands 6. Managing Brand Portfolio Performance 7. Managing Brand Communication 8. Brand Transformation: Strategic issues and options 9. Brand Transformation: Strategy selection and implementation
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