目次

1. Introduction; Julie Emontspool and Ian Woodward.- Part I: The Cosmopolitan Concept: Definition, Uses and Challenges.- 2. Conceptualizing the field: Consuming the Other, Marketing Difference; Ian Woodward and Julie Emontspool.- 3. On decomposing the ‘thick’ and the ‘thin’ for measuring cosmopolitanism in multicultural marketplaces: why unpacking the foreign and global aspects of cosmopolitanism matters; Eva Kipnis.- 4. Aesthetic-cultural cosmopolitanism: a new kind of “good taste” among French youth; Vincenzo Cicchelli and Sylvie Octobre.- Part II: Cosmopolitan Spaces.- 5. Global Brands and cosmopolitanism: building cosmopolitan attitudes through global consumers in Sao Paulo; Viviane Riegel.- 6. Cosmopolitanism and its sociomaterial construction in the servicescape; Bernardo Figueiredo, Jonathan Bean and Hanne Pico Larsen.- 7. Cosmopolitan and non-cosmopolitan surfaces; Eduardo de la Fuente.- Part III: Ethics for a Global Humanity.- 8. Becoming morally cosmopolitan: the interplay of inner-outer moral commitments in the marketplace; Pilar Rojas Gaviria.- 9. ‘Festivals implicate others’: framing cosmopolitan encounters at a European festival; Dario Verderame.- 10. Buying the nation and beyond: discursive dilemmas in debates around cosmopolitan consumption; Farida Fozdar.- Part IV: Concluding Perspectives.- 11. Will consumer cosmopolitanism save the world? Should it?; Dannie Kjeldgaard.- 12. Hopelessly adrift? Cosmopolitanism, global citizenship and moral commitment; Zlatko Skrbis.