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丸善のおすすめ度
Strategic Writing 4th ed. P 356 p. 18
Marsh, Charles,
Guth, David W.,
Short, Bonnie Poovey
著
発行年月 |
2018年01月 |
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出版国 |
イギリス |
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言語 |
英語 |
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媒体 |
冊子 |
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装丁 |
paper |
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ページ数／巻数 |
356 p. |
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ジャンル |
洋書／社会科学／経営学／マーケティング |
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ISBN |
9781138037120 |
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商品コード |
1025060121 |
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本の性格 |
テキスト |
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新刊案内掲載月 |
2017年11月 |
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商品URL
| https://kw.maruzen.co.jp/ims/itemDetail.html?itmCd=1025060121 |
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内容
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples, and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
