Brand Love is not Enough H 160 p. 18
Blackston, Max 著
目次
1. What are Brands' Attitudes 2. The Theory of Relational Branding 3. Relationships with Packaged Goods Brands 4. Relationships with Prestige Brands 5. Consumer Brand Relationships and Risk 6. Relationships with Corporate Brands 7. Universal Brand Relationships 8. Modeling CBR and the Value of Branded Businesses Appendix: Researching Brand Relationships
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